NetReputation, a leading online reputation management (ORM) firm, needed a strategy to enhance its online visibility while emphasizing the dedicated team members who drive their success. Their goal was to create authentic, engaging social media content that highlighted the human element of their work.
We established a monthly retainer agreement to provide NetReputation with 15 pieces of content each month for their social media channels. This initial content mix featured Instagram Reels, TikToks, GIFs, and edited lifestyle photos showcasing both their employees and their office environment.
The campaign resulted in a 40% increase in social media engagement and a 25% boost in brand sentiment. By presenting the real people behind NetReputation’s services, the content fostered a deeper connection with the audience, ultimately enhancing the company's own online reputation and brand image.
